Celebration patterns and consumer behavior considering Diwali v/s NY

Celebration patterns and consumer behavior considering Diwali v/s NY

New Year is celebrated with friends and family in India, New Year celebrations include a lot more travel plans and spending time outdoors with loved ones, as compared to Diwali, says a study by market research and data analysis firm Velocity MR.

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Disclaimer: Effective April 1, 2024, Velocity MR (VMR) is fully merged with its parent brand, Markelytics, and all VMR offerings will now be delivered under the Markelytics brand.

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