Where does your brand stand?
Have your marketing efforts trickled down to
enhancing the overall brand equity?
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Do you as a brand know?
01
What is your brand equity score among the consumers?
05
Where do you stand in your category?
02
Which competitor beats you or has a better score than you?
06
Performance of the overall category.
03
Ranking of your brand with respect to your competitors.
07
Parameters where you are at a gain or loss.
04
Whether your brand is moving in the right direction?
08
Whether your brand has high or low awareness?
Know all that can take your brand to the next level
with our insights!
How do we know it?
The study uses the model based on the key brand metrics such as Awareness, Preference, Consideration, and Recommendation. Post the feedback received from your consumers, a cumulative score is derived at after evaluating each of the brands in a category so as to give you a clear picture of your brand equity vis-Ã -vis your competition.
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