Heat & Eat or rather Ready to eat food is basically, food that’s sold for immediate consumption with no extra preparation. Since it’s easy to prepare and eat, ready to eatproducts are popular among busy and outgoing younger generation. With the rising employment opportunities, declining culinary skills and ever changing lifestyle, it’s hard forworking professionals to cook in the traditional manner and still keep up with their busy life. And that is how the demand for these products become sky high. Velocity MR set out to understand the consumer consumption behaviour of Ready to Eat products.
Here are some of the coverages: