Indian Premier League opens the door of opportunity to all the brands but how did the brands capitalize on the opportunity?
Fill up the form to get a copy of ‘IPL Brands Insights 2019’ book and get a customized report on IPL 2019
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Loyalty Proportion of IPL Teams – 2019
Loyalty proportion of each team depicts their popularity in their home city as well as other cities across the country. It also denotes their national appeal, compared to their rival teams.
IPL 2019 – Key Moments
Manish Pandey’s last ball
six took SRH into
a super over
MS Dhoni’s 3 sixers to
finish off CSK’s
innings in style
David Warner’s smashing
81 off 56 balls marking
over 200 runs for SRH
AB De Villiers’ sixer &
his sensational innings of 82
runs consisting 7 sixers
Russell & Rana
takes KKR to victory
in their opening match
Kings XI Punjab’s
Ashwin mankads
Buttler
Virat Kohli strikes
form – scores a century
against KKR
Jofra Archer’s
last over match
winning sixer
Why IPL 2019 – Brands Insights Book?
Brands Insights Book is a detailed collections of insights gathered on active brands that participated in advertising and sponsoring during IPL 2019. It enumerates the performance of each brand, brand awareness and their association with the IPL Teams. Some of the key insights the report emphasizes on are:
Overall IPL Viewership Habits
Eclectic mix of marketing strategies
Brands Performance during IPL 2019
Gauging the brand coverage throughout IPL
Understanding Brand Association with IPL teams
And these are just tip of the iceberg. The book continues elaborates on various sources of awareness, positioning of the logo on the player’s gears and other path-breaking insights extracted from the actual plays during IPL 2019.
Brand Recall during IPL 2019
Brand Recall via various Mediums
As times are changing so are our preferences and tastes. This year’s brand recall was analyzed with the following mediums as a source of awareness:
Newspaper/Magazines
Internet Browsing
Youtube videos
TV
Social media
Mobile Apps
Video Streaming Sites
Blogs/Information Portals
Brand Recall from Players’ gear
Logo on Players’ gear has proved to be one of the effective ways through which brands were able to increase their visibility among the audience
Marketing FAQs
Are you an advertiser, a sponsorer or media and organizer professional who have had unanswered questions with respect to IPL Brands, waiting to be answered?
We have explored as many plausible questions you could have in mind and have answers for each of them.
- Who are the most ardent followers of your team and what is their profile?
- Profiles of those who rank your team as their favorite IPL team and those who have it among their top three teams.
- Profiles of those who are frequent viewers of your team’s matches
- Which were the most watched matches for your team and what is the profile of viewers of these matches?
- Was your brand recall higher among these viewers? Did your brand recall get impacted in the week after a particularly highly viewed match?
- How does your brand recall change by the number of matches watched for your team?
- How does your brand recall change by the performance of your team?
- How does your brand recall stack up against other sponsors of your team?
- How does your brand recall stack up against sponsors of other teams who adopted similar positions on their team’s jerseys?
- How does your brand recall stack up against sponsors of another team which had a similar performance in IPL 2019?
- What is the week on week recall for your brand?
- How does your brand recall change according to the media that the viewer used to watch/follow IPL on?
- What are the sources of awareness for your brand?
- Does it change by the week, by the center and by demographics? This can help you understand the impact of your media plans and activities
- Brand Persona for your team. Your team’s overall Impact Score
- Your team’s top rank proportion and top three rank proportion at an overall level, by the center and by demographics
- Who are the most ardent followers of the IPL and what is their profile?
- How does your brand recall change by frequent vs. infrequent viewers? How does your brand recall change by number of matches watched at an overall level?
- Is there a regional or demographic skew for your brand recall?
- Does your brand recall increase among those who are frequent viewers or ardent followers of a particular team?
- Was your brand recall higher among viewers of the most watched matches? What is the profile of viewers of these matches?
- Did your brand recall get impacted in the week after a particularly highly viewed match?
- How does your brand recall stack up against other advertisers?
- What is the week on week recall for your brand?
- How does your brand recall change according to the media that the viewer used to watch/follow IPL on?
- What are the sources of awareness for your brand?
- The most dependable teams for brands
- Brand Persona for all teams. Overall Impact Scores for all teams
- Follower Profile for all teams
- Top brands and ads recalled
- Impact of the number of matches watched – what is the most optimum point?
Cities Covered
Delhi, Bengaluru, Chennai, Kolkata, Mumbai, Jaipur, Ahmedabad, Vishakhapatnam, Pune, Indore and Hyderabad
Methodology
Quantitative Online Surveys:
- 15-20 minutes online survey was administered to online panelists of Markelytics.
- The study was conducted on a weekly basis.
Fill up the form to get a copy of ‘IPL Brands Insights 2019’ book