IPL 2020 New

IPL BRANDS INSIGHTS STUDY 2020

Impact Scores. Loyalty Analysis. Jersey Analysis. ROAS. Brand Personas. Viewership Trend. Media Basket Analysis. Sponsorship Analysis.

Quick Facts from IPL 2019 Study

Key findings from the IPL 2019 – The Ground for Brand Building Study

IPL 2020 Brands Insights Study – Edition 2

IPL 2020, while being hindered by the current global situation is gearing up to match the enthusiasm of the roaring cricket fans this September. Advertisers and sponsors of the IPL are prepping to enter the 13th edition of one of the biggest sporting events from India. With an aim to aid the advertisers and sponsors reach their marketing goals, Velocity MR is conducting a study that delves deep into the factors such as an IPL team’s impact score, brand logo placement on a player’s jersey and others, that will become determinant of the brand’s success.

The IPL 2020 study will cover major cities based in India, including Delhi, Bengaluru, Mumbai, Chennai, Hyderabad, Pune, Indore, Ahmedabad, Kolkata, Visakhapatnam, and Jaipur.

Research Methodology

18-20 minutes of online survey will be administered to the online panelists of Markelytics.

18-20 minutes of F2F offline survey will be administered.
The Study will be conducted on a weekly tracker basis

Standard Subscription (2 weeks) – City level, SEC and Gender

Phase-wise Subscription – City Level, SEC, and Gender. Any other meaningful cuts like profession, City and other relevant profiles that make a difference to a client’s business

Pre Vs During IPL Subscription – A detailed PowerPoint presentation will be shared

What’s in it for Sponsors and others associated with an IPL team/s

Overall Impact

  • Impact of a team’s performance on your weekly brand recall.
  • Measure the ROI of your IPL investment

In-market Effectiveness of your IPL Campaigns

  • Brand spontaneous mentions; Awareness sources; Specific activity recall
  • Share of brand recall with respect to other IPL team sponsors

Guage coverage throughout IPL

  • Track your brand performance on a weekly basis
  • Insights on viewership pattern, popular teams, and their matches

Marketing strategies for next season

  • Impact score; Aids in choosing the right team for IPL 2021
  • Analysis of what worked best this year to prepare and plan way ahead for the next edition as well

Target Profile

  • In-depth analysis of the target includes their viewership, preferred media, and interests

Overall Impact:

  • Impact of a team’s performance on your weekly brand recall.
  • Measure the ROI of your IPL investment

In-market Effectiveness of your IPL Campaigns

  • Brand spontaneous mentions; Awareness sources; Specific activity recall
  • Share of brand recall with respect to other IPL team sponsors

Guage coverage throughout IPL:

  • Track your brand performance on a weekly basis
  • Insights on viewership pattern, popular teams, and their matches

Marketing strategies for next season:

  • Impact score; Aids in choosing the right team for IPL 2021
  • Analysis of what worked best this year to prepare and plan way ahead for the next edition as well

Target Profile:

  • In-depth analysis of the target includes their viewership, preferred media, and interests

What’s in it for Sponsors of IPL event at large – But not associated with any of the IPL teams

Glimpse from IPL Brands Insights Book 2019 Launch

I-BIB: IPL Brands Insights Book

Run your marketing campaigns at full throttle with the aid of the IPL 2020 Brands Insights Study

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