IPL 2020 New

IPL BRANDS INSIGHTS STUDY 2020

Impact Scores. Loyalty Analysis. Jersey Analysis. ROAS. Brand Personas. Viewership Trend. Media Basket Analysis. Sponsorship Analysis.

Contact Us

CSK & MI are the franchisees to associate with, for a brand looking out for nationwide impact.

CSK & KKR takes the stage for regional campaigns

Heavy Advertising scores over Sponsorship in getting a better brand recall.

Even less prominent space on jersey can give better recall for brands provided you leverage other media

Quick Facts from IPL 2019 Study

$40 Million worth ad investments tracked
150+ Ads Evaluated
70+ Advertisers Covered
100+ Sponsors Covered

Key findings from the IPL 2019 – The Ground for Brand Building Study

Loyalty Analysis of Teams

Chennai Super Kings and Mumbai Indians scored highest in terms of national appeal across the country

Impact Score for each team

Chennai Super Kings and Mumbai Indians had the best impact scores in IPL2019, making them most recognized teams across the nation

Brand Placement on Player’s Jersey

Samsung earned high visibility and brand recall as their logo was placed in the front center of the Mumbai Indians Jersey.

Impact of teams’ overall presence on Brands

Wrogn, RCB’s Principal sponsor saw a jump of 14% in total awareness figure despite the team placing last in the tournament.

Factors that directly affect Brand’s TOM Recall

Team Performance on a brand’s TOM – Nokia’s TOM mentions were affected deeply by KKR’s performance

Impact of a team’s Digital Presence

Wrogn garnered higher brand mileage due to RCB’s strong social media presence across popular online platforms.

IPL 2020 Brands Insights Study – Edition 2

IPL 2020, while being hindered by the current global situation is gearing up to match the enthusiasm of the roaring cricket fans this September. Advertisers and sponsors of the IPL are prepping to enter the 13th edition of one of the biggest sporting events from India. With an aim to aid the advertisers and sponsors reach their marketing goals, Velocity MR is conducting a study that delves deep into the factors such as an IPL team’s impact score, brand logo placement on a player’s jersey and others, that will become determinant of the brand’s success.

The IPL 2020 study will cover major cities based in India, including Delhi, Bengaluru, Mumbai, Chennai, Hyderabad, Pune, Indore, Ahmedabad, Kolkata, Visakhapatnam, and Jaipur.

Research Methodology

Quantitative Online Survey:

18-20 minutes of online survey will be administered to the online panelists of Markelytics.

Quantitative Offline F2F Surveys:

18-20 minutes of F2F offline survey will be administered.
The Study will be conducted on a weekly tracker basis

Analysis Variables:

Standard Subscription (2 weeks) – City level, SEC and Gender

Phase-wise Subscription – City Level, SEC, and Gender. Any other meaningful cuts like profession, City and other relevant profiles that make a difference to a client’s business

Pre Vs During IPL Subscription – A detailed PowerPoint presentation will be shared

What’s in it for Sponsors and others associated with an IPL team/s

Overall Impact

  • Impact of a team’s performance on your weekly brand recall.
  • Measure the ROI of your IPL investment

In-market Effectiveness of your IPL Campaigns

  • Brand spontaneous mentions; Awareness sources; Specific activity recall
  • Share of brand recall with respect to other IPL team sponsors

Guage coverage throughout IPL

  • Track your brand performance on a weekly basis
  • Insights on viewership pattern, popular teams, and their matches

Marketing strategies for next season

  • Impact score; Aids in choosing the right team for IPL 2021
  • Analysis of what worked best this year to prepare and plan way ahead for the next edition as well

Target Profile

  • In-depth analysis of the target includes their viewership, preferred media, and interests

Overall Impact:

  • Impact of a team’s performance on your weekly brand recall.
  • Measure the ROI of your IPL investment

In-market Effectiveness of your IPL Campaigns

  • Brand spontaneous mentions; Awareness sources; Specific activity recall
  • Share of brand recall with respect to other IPL team sponsors

Guage coverage throughout IPL:

  • Track your brand performance on a weekly basis
  • Insights on viewership pattern, popular teams, and their matches

Marketing strategies for next season:

  • Impact score; Aids in choosing the right team for IPL 2021
  • Analysis of what worked best this year to prepare and plan way ahead for the next edition as well

Target Profile:

  • In-depth analysis of the target includes their viewership, preferred media, and interests

What’s in it for Sponsors of IPL event at large – But not associated with any of the IPL teams

Glimpse from IPL Brands Insights Book 2019 Launch

I-BIB: IPL Brands Insights Book

Run your marketing campaigns at full throttle with the aid of the IPL 2020 Brands Insights Study

    Fill up the form to connect with us for further information on the study

    Start typing and press Enter to search

    Shopping Cart