IPL BRANDS INSIGHTS STUDY 2020
Impact Scores. Loyalty Analysis. Jersey Analysis. ROAS. Brand Personas. Viewership Trend. Media Basket Analysis. Sponsorship Analysis.



CSK & MI are the franchisees to associate with, for a brand looking out for nationwide impact.

CSK & KKR takes the stage for regional campaigns

Heavy Advertising scores over Sponsorship in getting a better brand recall.

Even less prominent space on jersey can give better recall for brands provided you leverage other media

Quick Facts from IPL 2019 Study
Key findings from the IPL 2019 – The Ground for Brand Building Study
Chennai Super Kings and Mumbai Indians scored highest in terms of national appeal across the country
Chennai Super Kings and Mumbai Indians had the best impact scores in IPL2019, making them most recognized teams across the nation
Samsung earned high visibility and brand recall as their logo was placed in the front center of the Mumbai Indians Jersey.
Wrogn, RCB’s Principal sponsor saw a jump of 14% in total awareness figure despite the team placing last in the tournament.
Team Performance on a brand’s TOM – Nokia’s TOM mentions were affected deeply by KKR’s performance
Wrogn garnered higher brand mileage due to RCB’s strong social media presence across popular online platforms.

IPL 2020 Brands Insights Study – Edition 2
IPL 2020, while being hindered by the current global situation is gearing up to match the enthusiasm of the roaring cricket fans this September. Advertisers and sponsors of the IPL are prepping to enter the 13th edition of one of the biggest sporting events from India. With an aim to aid the advertisers and sponsors reach their marketing goals, Velocity MR is conducting a study that delves deep into the factors such as an IPL team’s impact score, brand logo placement on a player’s jersey and others, that will become determinant of the brand’s success.
The IPL 2020 study will cover major cities based in India, including Delhi, Bengaluru, Mumbai, Chennai, Hyderabad, Pune, Indore, Ahmedabad, Kolkata, Visakhapatnam, and Jaipur.


Research Methodology
18-20 minutes of online survey will be administered to the online panelists of Markelytics.
18-20 minutes of F2F offline survey will be administered.
The Study will be conducted on a weekly tracker basis
Standard Subscription (2 weeks) – City level, SEC and Gender
Phase-wise Subscription – City Level, SEC, and Gender. Any other meaningful cuts like profession, City and other relevant profiles that make a difference to a client’s business
Pre Vs During IPL Subscription – A detailed PowerPoint presentation will be shared
What’s in it for Sponsors and others associated with an IPL team/s
Overall Impact
- Impact of a team’s performance on your weekly brand recall.
- Measure the ROI of your IPL investment
In-market Effectiveness of your IPL Campaigns
- Brand spontaneous mentions; Awareness sources; Specific activity recall
- Share of brand recall with respect to other IPL team sponsors
Guage coverage throughout IPL
- Track your brand performance on a weekly basis
- Insights on viewership pattern, popular teams, and their matches
Marketing strategies for next season
- Impact score; Aids in choosing the right team for IPL 2021
- Analysis of what worked best this year to prepare and plan way ahead for the next edition as well
Target Profile
- In-depth analysis of the target includes their viewership, preferred media, and interests
Overall Impact:
- Impact of a team’s performance on your weekly brand recall.
- Measure the ROI of your IPL investment
In-market Effectiveness of your IPL Campaigns
- Brand spontaneous mentions; Awareness sources; Specific activity recall
- Share of brand recall with respect to other IPL team sponsors
Guage coverage throughout IPL:
- Track your brand performance on a weekly basis
- Insights on viewership pattern, popular teams, and their matches
Marketing strategies for next season:
- Impact score; Aids in choosing the right team for IPL 2021
- Analysis of what worked best this year to prepare and plan way ahead for the next edition as well
Target Profile:
- In-depth analysis of the target includes their viewership, preferred media, and interests
What’s in it for Sponsors of IPL event at large – But not associated with any of the IPL teams
Glimpse from IPL Brands Insights Book 2019 Launch
Picture from I-BIB 2019 Launch

Picture from I-BIB 2019 Launch

Unveiling of I-BIB 2019

Panel Discussion

I-BIB 2019 Book Glimpse

Picture from I-BIB 2019 Launch

I-BIB 2019 Book Cover

I-BIB: IPL Brands Insights Book