Market Opportunities in Consumer Banking Space

India's banking sector has undergone a paradigm shift in the past two decades by evolving from physical banking to becoming digital anchors. Consumers don't have to go to a brick and mortar bank anymore to make simple transactions anymore. With just a click of a button, we can get a lot more done than sitting in a queue waiting for your number to be called at the counter. The sector has witnessed a transition from the simple automation of paperwork in bank branches to today's branchless banking paradigms that use new-age contactless technologies.

Democratic access to the latest technological capabilities has played a role in destroying the barriers to entry and allowed tech-centric startups to compete with financial services giants. This is the time when financial services giants need to be meticulously prepared and explore the market opportunities to be future-ready.

This case study will explore the market opportunities for one of the well-known banking brands, by looking into a consumer's viewfinder. This helped our client in building trust while working on the areas where they lack.

In this case study, some of the areas we learn about:

  1. Factors influencing the choice of bank
  2. Major dissatisfiers with the current bank
  3. Issues faced with net banking
  4. Apps Vs Websites

Download the case study on consumer banking to know more about the current market opportunities in the banking space.

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