Assessing the effectiveness of an advertisement

Investing heavily in advertising before testing the effectiveness of an ad is now no more common practice. With the rapidly evolving market, consumer trends, brands understand the relevance of evaluating ads to gauge their impact and possibly make iterations/optimise accordingly. Hence most ads undergo a testing process before it's dissemination to the target audience.  

In this Case Study, we discover the insights on:

  1. How likeable is the Ad?
  2. How does the Ad stand out as compared to other ads?
  3. How Relevant is the Ad to the individual?
  4. How credible are the claims the Ad is making?
  5. How likely is it that post seeing the ad that you would be interested in purchasing the product?

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