Analysing the brand health of a home furnishing brand

The global home decor market was valued at $616.6 billion in 2019  and is estimated to reach $838.6 billion by 2027, registering a CAGR  of 3.9% from 2020 to 2027.*

This market has been gaining momentum rapidly; hence, for brands to regularly tracking and analyzing its growth is a crucial step in their progressive initiatives. In addition, brand health tracking can provide insights into how your brand is performing, its position, and scope.

This case study allows you to monitor the brand salience of the client's brand vis a vis competition

  • To gauge attitudes towards and perceptions of the brand in a competitive context

  • To assess the impact of campaigns on brand health and brand perceptions

Download our case study to know more.

*as per a recent research

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