Consumers’ usage pattern and preferences for grooming products’ packaging

Consumers’ usage pattern and preferences for grooming products’ packaging.

With the ever-growing expectations of the consumers from grooming products, there has been a noticeable shift in how they prefer the packaging of their products to be.

Customers are looking for more convenient features in the packaging. These preferences include color, grip, size, aesthetics, dispensing solution, etc.

Keeping these expectations in mind, brands these days have become more conscious of providing the best packaging to their products. Personal grooming market emphasizes on this greatly as their products belong to the FMCG category and this industry experiences cut-throat competition; hence brands need to stand out.

The FMCG Packaging market was valued at USD 711.56 billion in 2019 and is expected to reach USD 935.98 billion by 2025, at a CAGR of 4.6% over the forecast period from 2020 to 2025. (Mordor Intelligence)

In this case study, we will look at how a renowned FMCG- packaging brand gains consumer insights on some of its new dispensing solutions for body care and grooming products.

We will look into the methodologies and solutions offered by Velocity MR to project new-age insights.

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