Private Bank’s strategy for Brand Consideration

Financial institutions such as private banks are now extensively focusing on rebuilding their brand and maintaining long-term sustainable growth by gradually building a positive perception in the minds of their customers. They are working towards enhancing customer experience via all the elements of the brand.

Through this case study, we can determine how a private bank aims to increase its  Brand Consideration among a certain consumer category and communicates the key features & benefits of the new scheme through a marketing campaign and how they establish themselves as an 'Expert in that product category'.

We will discover insights on the usage and future considerations by:

  1. Assessing Brand perceptions
  2. Evaluating the market impact and effectiveness of the digital campaign by the brand

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