Financial institutions such as private banks are now extensively focusing on rebuilding their brand and maintaining long-term sustainable growth by gradually building a positive perception in the minds of their customers. They are working towards enhancing customer experience via all the elements of the brand.
Through this case study, we can determine how a private bank aims to increase its Brand Consideration among a certain consumer category and communicates the key features & benefits of the new scheme through a marketing campaign and how they establish themselves as an 'Expert in that product category'.
We will discover insights on the usage and future considerations by:
- Assessing Brand perceptions
- Evaluating the market impact and effectiveness of the digital campaign by the brand
Download the Case Study to dig in and explore.
