Brand consideration among potential loan takers and campaign effectiveness

Brand Consideration is an essential component of the marketing process as the consumers need to be aware of the brand, its product/service in the market for all sectors. It helps in increasing the chances of brand selection by the users.

The banking sector actively adapts to contemporary marketing initiatives to reach out to their current and potential customers. 

With this Case Study, we will get a glimpse of how a private bank wanting to increase brand consideration among potential loan takers and communicate the key features & benefits of the new scheme through a marketing campaign achieves its goal. Additionally how they position themselves as 'Loan Experts' in the cut-throat competitive market. 

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