Understanding the purchase pattern, competition, and need gaps in the Jewelry market

As of January 2021, India's gold and diamond trade contributed ~7.5% to India's Gross Domestic Product (GDP) and 14% to India's total merchandise exports and in April 2021, India imported gems & jewelry worth US$ 2.19 billion compared with US$ 2.27 billion in April 2020. *

This case study will assist you in understanding how an established South Indian Jewelry brand gains insights using our research ability on any need gaps in the market concerning customer expectation, purchase pattern, and competition.

The study was conducted to understand the market in the popular states, Andhra Pradesh and Karnataka.

The insights will give you a better understanding of:

  1. The factors influencing the choice of a jewelry store/showroom.

  2. Customer preference and purchasing behavior.

  3. Opportunities of positioning in the market

  4. Customer loyalty and brand legacy.

Curious? Download our case study for more new-age insights.

*as per a recent research

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