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  Category Archives for Case Studies

Assessing the automotive industry via Market Segmentation and Profiling

It is important to note that according to a recent report, India is expected to be the world's third-largest automotive market in terms of volume by 2026. Maruti, Hyundai, Tata Motors, Mahindra & Mahindra, and Honda are some of the leading automotive companies in India. Though many brands offer models across product segments, they are often perceived [...]
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Analyzing the market potential, consumer behavior and need gaps in the beauty clinic sector

The improved quality of life in India has instantly boosted personal care, to the point that estimated growth for the 2018-2023 period before the Covid-19 pandemic was 9.7%.* Presently, the idea of beauty, grooming, and self-care has become essential, consumers are growing to be more specific towards choosing a salon or service. The beauty industry has evolved [...]
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Understanding the purchase pattern, competition, and need gaps in the Jewelry market

As of January 2021, India’s gold and diamond trade contributed ~7.5% to India’s Gross Domestic Product (GDP) and 14% to India’s total merchandise exports and in April 2021, India imported gems & jewelry worth US$ 2.19 billion compared with US$ 2.27 billion in April 2020. * This case study will assist you in understanding how an [...]
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Usage Pattern & Perception Study

Facial wipes / wet wipes have revolutionized the beauty industry by deep cleaning the skin to clear the dirt or remove excess oil or makeup from the face. These wipes are now being offered by numerous brands ranging from affordable to luxury price points. The demand for facial wipes has continued to grow, especially due [...]
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Gauging the response to a new SUV prototype

In 2020, India was the fifth-largest auto market, with ~3.49 million units combined sold in the passenger and commercial vehicles categories. It was the seventh-largest manufacturer of commercial vehicles in 2019.* An SUV is a combination of elements of road-going passenger cars with features from off-road vehicles. These are recognized as spacious, family cars suitable [...]
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Analysing the brand health of a home furnishing brand

The global home decor market was valued at $616.6 billion in 2019  and is estimated to reach $838.6 billion by 2027, registering a CAGR  of 3.9% from 2020 to 2027.* This market has been gaining momentum rapidly; hence, for brands to regularly tracking and analyzing its growth is a crucial step in their progressive initiatives. [...]
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Evaluating the performance of a Beauty App

The beauty industry is gradually venturing into doing business via Apps available for both Android and iOS. Such Apps allow: Users to buy beauty products online GPS locating GEO auto-Push messaging Gallery and reviews Loyalty and reward program Reminders and customized offers. This case study will uncover and evaluate the performance of a new Beauty [...]
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Brand reputation among Existing & Potential employees of Fortune 10 IT services provider

A brand's reputation is built by its product and services externally and internally by the employer and employees. Under no circumstances a brand would ever risk its reputation. A satisfied employee is an asset to the company and employers are working relentlessly to build transparent and authentic relations with its workforce. Brand’s are aiming to [...]
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Consumers’ usage pattern and preferences for grooming products’ packaging

Consumers' usage pattern and preferences for grooming products' packaging. With the ever-growing expectations of the consumers from grooming products, there has been a noticeable shift in how they prefer the packaging of their products to be. Customers are looking for more convenient features in the packaging. These preferences include color, grip, size, aesthetics, dispensing solution, [...]
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Private Bank’s strategy for Brand Consideration

Financial institutions such as private banks are now extensively focusing on rebuilding their brand and maintaining long-term sustainable growth by gradually building a positive perception in the minds of their customers. They are working towards enhancing customer experience via all the elements of the brand. Through this case study, we can determine how a private [...]
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