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Evaluating Customers’ Experience of Online Food Ordering Apps

By Admin · November 18, 2020

We live in a hyper-tech powered age, where everything and everyone we know is online. That includes the food industry. Food delivery services came into the picture when a Berlin based company started its mobile food delivering services across Asia. From there we saw the birth of various other food delivery apps across the globe. […]


73% of the respondents prefer watching women’s cricket on TV

By Admin · May 26, 2020

Gone are the days when cricket was primarily dominated by men. The perception of women not being cricket-savvy is passe and cricket talk is no longer limited to the men’s game. As women’s cricket is slowly being recognized by people across the country, it still isn’t as celebrated as men’s cricket is. But they do […]


Surviving COVID-19 and beyond – A Consumer Perspective, Part II

By Admin · May 19, 2020

When the world was taken over by COVID-19, almost immediately all general economic activities were ceased, resulting in a great dip in the economy. All businesses were forced to face a harsh reality that came with new rules, restricting their movements in numerous ways. The world had to go through many changes but one of […]


Surviving COVID-19 and beyond – A Consumer Perspective, Part I

By Admin · May 15, 2020

Months ago, we had no clue that our world will face one it’s most disturbing times where people will be forced to stay homebound, the global economy takes a critical hit and businesses across sectors convulse due its negative impact. COVID-19 has changed the way we operate our daily life, remodels the way businesses work […]


Gauging Sentiments towards COVID-19 Outbreak in India

By Admin · April 1, 2020

India stands in second place in the ranks of highly populated countries. The very first epidemic was set in the year 1974 when smallpox took over 15,000 lives in India. While smallpox is regarded as one of the worst epidemics that happened in India, a very recent nCOVID outbreak is set to be one of […]


Diwali shopping experience of the consumers in India

By Admin · December 26, 2018

One of the most auspicious festivals we celebrate in India is Diwali. With pretty diyas and delicious sweets, this festival is celebrated with pomp and show throughout the country. Just the thought of Diwali and everything surrounding the festival brings a smile upon faces. One of the things that bring that smile during this special […]


Awareness and perception of AIDS Day in India

By Admin · December 26, 2018

Since 1988, 1st of December every year, we dedicate the day to raise awareness of one the incurable disease, AIDS and commemorate for those who met their demise due to it. Being one of the diseases that can either prolong your life for a short while or shorten it depending on how the disease has […]


Awareness and viewpoints of the No Shave November in India

By Admin · December 26, 2018

Every year in November, men around the world forgo shaving and grooming to evoke a conversation and raise cancer awareness. This special cause though in its nascent phase in India, has made its impact on many young and old blood. A study by Velocity MR says that over 60 percent of the Indians are aware […]


Analyzing the solar power market in India

By Admin · December 26, 2018

With over a billion population, India is already facing a huge energy demand. The country ranks fifth regarding production and consumption of electricity, in the world and with the massive population, it comes as no surprise that India whose electricity production is dependent upon non-renewable sources such as coal, will not be able to last […]


Consumer shopping pattern and travel plan on New Year’s Eve

By Admin · December 26, 2018

One of the busiest days in a year is undoubtedly is New Year’s Eve. And with the popularity of the online stores, the probability of surge in sales online compared to brick and mortars is extremely high. A study by Velocity MR said that over 70% of the consumers shopped online for the New Year […]


Sentimental analysis of Indians on Independence Day

By Admin · August 14, 2018

The Independence Day of India, which is celebrated religiously throughout the Country on the 15th of August every year, holds tremendous ground in the list of national days, since it reminds every Indian about the dawn of a new beginning, the beginning of an era of deliverance from the clutches of British colonialism of more […]


Understanding the customers’ shopping habits on Diwali

By Admin · August 8, 2018

Diwali is one of those auspicious festivals that is celebrated with a lot of pomp & show in India. Otherwise known as, festival of light, Diwali is known for the harmony it brings within people and spiritually signifies the victory of the light over darkness, good over evil and hope over despair. In other words, […]


Customers’ perception on the ban of plastic and its usage

By Admin · August 7, 2018

Usage of Plastic is one of the primary reasons for environmental pollution in India. Though people are aware of the harm plastic has caused and can still cause, it is still highly used by many and by many I mean over 80% of the population. Plastic has been heavily used for everyday chores and greatly […]


Evaluation of banking customer segmentation in India

By Admin · June 10, 2018

Online banking or internet banking is a payment system that allows a particular customer of a bank to make various transactions between the bank and the third party via internet. Though internet banking is considered easy and convenient, not many are aware of how the transactions are actually done. Many from older generations are wary […]

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