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E-Commerce

Price wars of various brands in India

By Admin · December 26, 2018

With the unmatched popularity of e-commerce with shoppers, one might think that e-commerce is the way to go. But with the popularity comes competition, cutthroat competition to be precise. In a market, where loyalty has no place, the only thing that matters is the price – one of biggest reasons why shoppers prefer shopping online […]

E-Commerce

Gauging the sustainability of online grocery portals in India

By Admin · December 26, 2018

While we see the rising popularity of fashion e-stores turning heads in the e-commerce industry, we see the entrant of the new segment that has made many households happy with their services. Online grocery stores offer services almost similar to the other e-commerce stores. While many might have a double take on their products such […]

E-Commerce

Assessing customers’ awareness level on counterfeit products

By Admin · August 8, 2018

In an era where brick and mortar stores are seen as a second option, e-commerce portals just wipe the floor with their options of conveniences. The number of visits an e-commerce platform has compared to its physical counterpart is massive as most shoppers like to take advantage of ordering on the go. Shopping online saves […]

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