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FMCG

To evaluate brand salience of furniture renting industry in India

By Admin · August 8, 2018

Right upon reaching home from a very long tiring day, the thing that most people rely on to relax is, furniture. A sofa, a recliner or even a rocking chair after a heavy day at work, comforts one even if it is just for a while. So, furniture is a comfort that many are willing […]

FMCG

Evaluation of RTE food consumption in India

By Admin · July 16, 2018

Heat & Eat or rather Ready to Eat (RTE) food is basically, food that is sold for immediate consumption with minimum to no preparation of cooking. Since it’s easy to prepare and eat, ready to eat products are popular among busy and outgoing younger generation. With the rising employment opportunities, increase in number of working […]

Bigger for Better

Announcing complete operational integration of Velocity MR, the full-service arm of global research organization Markelytics Solutions, to its parent brand, Markelytics.

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