One of the most auspicious festivals we celebrate in India is Diwali. With pretty diyas and delicious sweets, this festival is celebrated with pomp and show throughout the country. Just the thought of Diwali and everything surrounding the festival brings a smile upon faces. One of the things that bring that smile during this special occasion is shopping. Shopping, exchanging gifts and spending time with the family members are considered the three most important elements of celebrating the festival in India. A study by Velocity MR said that about 80 percent of the Indians spend Diwali nights with their family at home

Some of the key findings we cover in this report are:

1. Diwali gifting pattern in India
2. Diwali shopping pattern in the country
3. Reminiscence of their childhood on Diwali
4. Viewpoint on Diwali celebration
5. Viewpoint on banning crackers in the country

To understand overall Diwali shopping experience of the consumers in India, download our report on Diwali now.