Months ago, we had no clue that our world will face one it's most disturbing times where people will be forced to stay homebound, the global economy takes a critical hit and businesses across sectors convulse due its negative impact. COVID-19 has changed the way we operate our daily life, remodels the way businesses work and forces brands and consumers to look at the world with a new perspective. Needless to say all consumer oriented businesses need to understand their consumers whose behaviour has changed and is still changing since the outbreak took over the planet.
To help brands get the in-depth look into their consumers' minds, Velocity MR, conducted a pan India study in major metropolitan and non-metropolitan cities in India. The study was conducted with the help of high-tech digital research tools and had a sample of 3,000 respondents belonging to different age demographics of four common life stages.
Surviving COVID-19 and beyond – A Consumer Perspective Report, dives into various behavioural patterns of the consumers and gives us an insight into how they view the world’s current situation. COVID-19 impacted business and shook them to the core when almost all their operations came to a standstill, but at the same time, consumers too were taken aback by the virus invasion which limited their movement and affected their everyday life drastically. While it might seem challenging to understand the changing behaviour of the consumers, it gives businesses a brand new perspective on how they can take their business forward during and post COVID-19.
Some of the key insights that you will find in the report:
- Impact on consumer food habits
- Impact on consumer social behavior
- Impact on consumer travel/shopping habits
- Impact on consumer investment habits
- Impact on the social responsibility of individuals & Brands
- Consumer Opinion about the subsequent lockdown due to COVID -19
- Lockdown – What consumers did (Personal Behaviour)
Download Surviving COVID-19 & beyond: A Consumer Perspective – Part I, for valuable insights on the new consumers of the COVID-19 world.
If you wish to download Surviving COVID-19 & beyond: A Consumer Perspective – Part II, click here.
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