India's COVID-19 lockdown has given online grocers an opportunity of lifetime.

While the outbreak caused massive tension among major industries, almost bringing their activities to a screeching halt, India's online grocery delivery sector was given a unique and powerful opportunity to hit the accelerator on its sales volume. The user base for these online stores that sell staple and daily essentials grew in leaps and bound in the past few months when the government laid out rules to minimize the spread of COVID-19.

The User persona series was developed to understand the consumers' profiles of varied markets and sectors in India. The segment on E-grocery talks about the consumers and their behavior that are undeniably valuable for online grocery stores that are actively running today in India.

Few aspects that User Persona – Egrocery emphasizes on are:

  • Demographic Profile

    Provides consumer insights that will help in targeting a specific type of user while understanding the consumers at an individual level.
  • Financial Profile

    Provides insights on various financial activities including stock trading, investments in Mutual funds and real estate properties that an online grocery store shopper performs frequently.
  • Leisure, Fast Food Consumption, Travel and Technology

    Delves into the lifestyle of users, including their hobbies such as health/fitness, Travel plans, eating habits, and Self considered adopters of new technology.
  • Consumption of Social Media

    Provides insights on users' consumption of social media platforms which includes popular social channels such as Facebook, Twitter, Instagram, Youtube, and LinkedIn.
  • E-commerce Transactions in the past year

    Provides Insights on the frequency of the transactions made by online shoppers on different –commerce portals, including Amazon, Flipkart, and Paytm.

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For in-depth insights on the E-Grocery Shoppers and their behaviour in India, download the User Persona – EGrocery report.

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