User Personas Series

OTT Platforms

The video streaming apps are having their moment in the sun in India. But how long will they be able curate the fresh content for consumers born out of pandemic? Get an in-depth understanding of who your consumers are and what they do to get new ideas for the platform users.

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E-Grocery

Online grocery shopping became one of the primary sources to buy grocery during the lockdown as it is more convenient and easily accessible than its counterpart brick and mortar ones. Learn more about online grocery shoppers in India.

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Banking

Learn about the demographic and financial profiles of the bank users along with their behavioral insight via User Persona – Banking. Get valuable insights on users’ preferences and online banking activities in India.

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Fintech

With more than 2,000 start-ups operating in Fintech space, it has emerged one of most thriving sectors in India. But how are fintech users using the platform online? Learn about the user persona of consumers who frequent the use of the fintech applications in India

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Fitness

Fitness centers took a hard hit when they had to close down in the face of COVID outbreak. But that did not stop the fitness enthusiasts from going about their fitness routine. Learn more about them for a better understanding of their attitude towards health, fitness, and an active lifestyle.

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E-Pharmacy

Are customers still going to a medical store or are they utilizing the online platforms that deliver medicines to their doorstep? Have a deeper insight on the user persona of EPharmacy consumers in India.

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