Velocity MR launched the second edition of ‘IPL Brands Insights Study 2020’

Acknowledging the impact of the COVID-19 Velocity MR conducted a study to understand and gauge the sentiments of the Indian towards the virus outbreak.

February 20, 2020

After the success of the 1st edition of the IPL Brands Insights Book 2019, Velocity MR has begun the second edition of the IPL Brands Insights Study, which will provide insights on the impact of sponsoring and advertising during this sporting extravaganza. The 2nd edition of IPL Brands Insights Study is set to unravel astonishing trends and insights on advertisement and promotions in this multi-billion-dollar cricket tournament by offering detailed guidelines like the ideal timing of promotion, impact score of the team a brand is associated with and the share of viewership received by respective brands and companies.

Get to know what could be the ultimate drivers behind the best marketing decision-making during IPL. Learn about impact scores, loyalty analysis, jersey analysis, ROAS, Brand Personas, Viewership trend, media basket analysis, sponsorship analysis during IPL 2020.

Here are some of the coverages we received for our study:

Best Media Info

Media News 4 You

Disclaimer: Effective April 1, 2024, Velocity MR (VMR) is fully merged with its parent brand, Markelytics, and all VMR offerings will now be delivered under the Markelytics brand.

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