In another discussion with Estrade, he stressed on the need to bring in customized approach and integration of technology in research solutions. His belief of making Velocity as the tend-setter and to deliver bespoke research solutions with immediate actionability is something that is the need of many insight-seeking brands.
Disclaimer: Effective April 1, 2024, Velocity MR (VMR) is fully merged with its parent brand, Markelytics, and all VMR offerings will now be delivered under the Markelytics brand.