Many who want a ban on firecrackers, still buy them
One of the most anticipated festivals of the year, Diwali, made less noise this year but was celebrated like no other festivals. Festival of lights is also seen as an opportunity to shop to your heart’s content with your family and enjoy their time with family. Though many agree that the ban of crackers is a good move towards saving our planet, there were still sparkles in the sky, smoke on the streets of the cities. Velocity MR conducted a study to understand the Shopping behaviour and viewpoints of customers during Diwali and received coverages for various publications. We have also received print coverage from The New Indian Express (Hyderabad Edition, Nov 7, Page 6 & 16). Click on the links below for full coverage.
Here are some of the coverages: