In the world before COVID-19, consumers lived with a free will to make decisions as and when they wanted. Whether it’s about meeting people, eating outside, visiting a mall, shopping – they could do it all. But in late December 2019, when COVID-19 took over the world we used to know, it brought a drastic change worldwide. It changed the way we did business and the way consumers used to go about their daily life. While businesses started to slowly adapt to the situation, consumers continued to change throughout the period. Their choice of activities, tastes and preferences changed according to the situation they were getting accustomed to.
This exhaustive report comes in two parts. The first part covers consumer sentiments, behavior, and opinions during COVID-19 lockdown, whereas part II covers their behavior related to digital platforms and purchases made during the lockdown.
Find out more about ‘Surviving COVID-19 & beyond: A Consumer Perspective – Part I’ study by clicking on the links below.
Some of the coverages we received for our study: