The Telecom Regulatory Authority of India has come up with a new tariff regime that allows people to choose the channels they would want while discarding the ones they don’t watch. Although the intent behind the plan was to bring down the cost of the TV bill of customers, it backfired when this notion actually turned out to be much more expensive compared to the previous tariff.
Velocity MR conducted a study to understand current TV viewing, the spending pattern of the customers in Top Indian Metros and the effect of the new TRAI rule in their behavior. The study reveals that among the respondents 55% say that the cost doesn’t matter as it allows them to choose the channels they want to watch. 41% feel that they get a lesser number of channels for the same price they used to pay before the implementation of the new rule.
To know more about our study, please click on any of the links below: