The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. Factors like rising incomes and lifestyle changes by the middle class as well as increased digital connectivity & easy financing options along with growing exposure of international brands amongst Indian youth and higher purchasing power of the upper class in tier 2 and 3 cities have fuelled growth. Due to all this, online retail is expected to be at par with the physical stores in the next five years. Retailers are expected to leverage digital retail channels (e-commerce), which would enable them to spend less money on real estate while reaching out to more customers in tier-2 and tier-3 cities.
Why Velocity MR?
Velocity MR understands the pulse of the consumer – from the trendy youth visiting upmarket malls in metro cities to the middle-aged father of two children shopping for his family’s daily groceries in a Tier 3 city.
We have conducted studies to gauge consumer shopping habits, footfall patterns and key factors for choosing a particular mall or outlet.
Using both online panels and offline field teams, our nationwide presence and coverage ensure that our retail clients are provided with insights and information that can help them take advantage of the rapidly growing sector.
*In the last 12 months