At some stage in a brand’s life cycle, gauging its brand perceptions and assessing its competitive strengths and weaknesses becomes imperative. For sustaining long-term growth, a brand needs to differentiate itself on key functional and emotional aspects. Having a myopic view of the brand may have long-term repercussions on the brand’s health, and hence it is advisable to understand the way a brand is perceived among its target.
Velocity MR leverages its depth of consumer understanding along with appropriate use of statistical techniques to unearth the discriminating strengths that a brand possesses. The level of brand differentiation and attribute-brand associations are visually plotted in a client friendly manner.