Your STP says it all about your strategy & hence it’s essential to have it right.
Where does my brand fit within the entire product category? What needs does it meet and what expectations does it fulfill? Are there any consumer segments who are distinctively closer to my brand than other consumers? What are their unique motivations for choosing my brand? What is their profile and how do I effectively target them? How does the consumer segment the market? Is it by products and brands, by his/her needs and motivations or by the occasions of consumption and usage?
Velocity MR has a deep understanding of consumers built up over the years through its customized studies and regular consumer understanding initiatives. Our commitment to unearthing insights has provided our clients with a deeper understanding of the market and their brands and consumers.