What is the ROI of my investment in marketing activities and campaigns? Was my promotion successful? Do consumers notice my brand on the shelf? Are my customers satisfied with the performance of my products? How did my brand perceptions change after my campaign launch and was it due to the communication? What are my competitors doing? Do consumers notice their activities more than mine?
If these are the questions that you are searching for answers to, a brand health tracking study is the most reliable methodology. Whether a continuous track or a dipstick (pre and post-launch activity) study, Velocity MR offers customized solutions that leverage its online and offline capabilities. Accurate representation of your target segments can be achieved on a daily, weekly or monthly basis through predefined demographic and user ship quotas.