For any marketer, it is essential to have a primary understanding of the consumer about his/her behavior and attitudes to the category as well as to its products and brands. A Usage and Attitude study helps set an initial context of the category which could form the basis of deeper investigation on specific topics, idea generation and future strategies on communication and product development.
Velocity MR has conducted benchmark studies on many categories which have enhanced our sectoral knowledge as well as provided us with a more powerful perspective of the consumer and his/her needs and desires.