Vivek has been a passionate marketing researcher throughout his career of 20 plus years spent in India and the UAE. His specializations include Brand Perception Mapping, Consumer and Market Segmentation, Communications Testing, Brand Health Tracking, Pricing, and Conjoint based models. The sectors he has worked for encompass FMCG, Advertising and Media, Leisure and Entertainment, Food and Beverage, Retail, Consumer Electronics, Education, Banking, and Insurance.
He considers his emotional intelligence, communication skills, and mathematical abilities as his key strengths. He believes the essential qualities for any outstanding researcher are a strong passion for understanding the client’s business and brands combined with an innate curiosity to gauge consumer needs and opinions.
Vivek is a Civil Engineer and has an MBA from the Jamnalal Bajaj Institute in Mumbai. His interests include reading, writing, working out and listening to old Hindi melodies.