Looking for deeper insights on brand awareness, brand association with IPL teams and the effectiveness of their ads in the IPL 2019?
IPL Brands Insights is the book for you
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IPL Impact on Women and Kids
What was different this IPL?
Over the years cricket developed and acquired a new set of audience – Women. With average impressions for women from 8.8 million per match in 2018, it grew to 10.1 million this year. Other major set of audience cricket acquired – Kids, has shown a growth of 29 percent viewership with ab average impression of 4.5 million per match.
Interesting?
Women and Kids alone accounted for 52% of the tournament’s viewership this season.
IPL 2019 – Key Moments
Manish Pandey’s last ball
six took SRH into
a super over
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MS Dhoni’s 3 sixers to
finish off CSK’s
innings in style
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David Warner’s smashing
81 off 56 balls marking
over 200 runs for SRH
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AB De Villiers’ sixer &
his sensational innings of 82
runs consisting 7 sixers
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Manish Pandey’s sixer of
the last ball turning the match into a super over
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Russell & Rana
takes KKR to victory
in their opening match
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Kings XI Punjab’s
Ashwin mankads
Buttler
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Jofra Archer’s
last over match
winning sixer
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Why IPL 2019 – Brands Insights Book?
Brands Insights Book enumerates is a detailed collections of insights gathered on active brands that participated in IPL 2019. It the performance of each brand, brand awareness and their association with the IPL Teams. Some of the key insights the report emphasizes on are:
Past and current IPL Trends
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Promotional strategies by top 20 brands
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Social media trends during IPL 2019
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#la_icon_boxes_66233411322b0.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #f04e0d;border-style:solid;border-width:5px;border-color:#bfbfbf}#la_icon_boxes_66233411322b0.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:15px;font-size:15px;width:40px;height:40px;padding:12px;color:#ffffff}#la_icon_boxes_66233411322b0.icon-type-normal:hover .wrap-icon .box-icon{background-color: #f04e0d;border-color:#bfbfbf}#la_icon_boxes_66233411322b0.icon-type-normal:hover .wrap-icon .box-icon span{color:#ffffff}
IPL Brand Recall of each Brand
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Brands’ association with each IPL Team
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Brands Covered in the Study
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Average Brand Recall during IPL 2019
Average Brand Recall via various Mediums
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#la_icon_boxes_662334113b75b.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #f04e0d;border-style:solid;border-width:5px;border-color:#bfbfbf}#la_icon_boxes_662334113b75b.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:15px;font-size:15px;width:40px;height:40px;padding:12px;color:#ffffff}#la_icon_boxes_662334113b75b.icon-type-normal:hover .wrap-icon .box-icon{background-color: #f04e0d;border-color:#bfbfbf}#la_icon_boxes_662334113b75b.icon-type-normal:hover .wrap-icon .box-icon span{color:#ffffff}
#la_icon_boxes_662334113ba90.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #f04e0d;border-style:solid;border-width:5px;border-color:#bfbfbf}#la_icon_boxes_662334113ba90.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:15px;font-size:15px;width:40px;height:40px;padding:12px;color:#ffffff}#la_icon_boxes_662334113ba90.icon-type-normal:hover .wrap-icon .box-icon{background-color: #f04e0d;border-color:#bfbfbf}#la_icon_boxes_662334113ba90.icon-type-normal:hover .wrap-icon .box-icon span{color:#ffffff}
#la_icon_boxes_662334113bd8e.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #f04e0d;border-style:solid;border-width:5px;border-color:#bfbfbf}#la_icon_boxes_662334113bd8e.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:15px;font-size:15px;width:40px;height:40px;padding:12px;color:#ffffff}#la_icon_boxes_662334113bd8e.icon-type-normal:hover .wrap-icon .box-icon{background-color: #f04e0d;border-color:#bfbfbf}#la_icon_boxes_662334113bd8e.icon-type-normal:hover .wrap-icon .box-icon span{color:#ffffff}
#la_icon_boxes_662334113c2cb.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #f04e0d;border-style:solid;border-width:5px;border-color:#bfbfbf}#la_icon_boxes_662334113c2cb.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:15px;font-size:15px;width:40px;height:40px;padding:12px;color:#ffffff}#la_icon_boxes_662334113c2cb.icon-type-normal:hover .wrap-icon .box-icon{background-color: #f04e0d;border-color:#bfbfbf}#la_icon_boxes_662334113c2cb.icon-type-normal:hover .wrap-icon .box-icon span{color:#ffffff}
Blogs/Information Portals
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#la_icon_boxes_662334113c8e0.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #f04e0d;border-style:solid;border-width:5px;border-color:#bfbfbf}#la_icon_boxes_662334113c8e0.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:15px;font-size:15px;width:40px;height:40px;padding:12px;color:#ffffff}#la_icon_boxes_662334113c8e0.icon-type-normal:hover .wrap-icon .box-icon{background-color: #f04e0d;border-color:#bfbfbf}#la_icon_boxes_662334113c8e0.icon-type-normal:hover .wrap-icon .box-icon span{color:#ffffff}
#la_icon_boxes_662334113cc0a.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #f04e0d;border-style:solid;border-width:5px;border-color:#bfbfbf}#la_icon_boxes_662334113cc0a.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:15px;font-size:15px;width:40px;height:40px;padding:12px;color:#ffffff}#la_icon_boxes_662334113cc0a.icon-type-normal:hover .wrap-icon .box-icon{background-color: #f04e0d;border-color:#bfbfbf}#la_icon_boxes_662334113cc0a.icon-type-normal:hover .wrap-icon .box-icon span{color:#ffffff}
Average Brand Recall from Players’ gear
Logo on Players’ gear has proved to be one of the effective ways through which brands were able to increase their visibility among audience Cities covered during IPL
Methodology
Quantitative online surveys: 15-20 minutes online survey will be administered to online panelists of Markelytics
The study will be conducted on weekly tracker basis
Disclaimer: Effective April 1, 2024, Velocity MR (VMR) is fully merged with its parent brand, Markelytics, and all VMR offerings will now be delivered under the Markelytics brand.
