Ipl

Looking for deeper insights on brand awareness, brand association with IPL teams and the effectiveness of their ads in the IPL 2019?

IPL Brands Insights is the book for you

    IPL Impact on Women and Kids

    What was different this IPL?

    Over the years cricket developed and acquired a new set of audience – Women. With average impressions for women from 8.8 million per match in 2018, it grew to 10.1 million this year. Other major set of audience cricket acquired – Kids, has shown a growth of 29 percent viewership with ab average impression of 4.5 million per match.

    Interesting?

    Women and Kids alone accounted for 52% of the tournament’s viewership this season.

    IPL 2019 – Key Moments

    Why IPL 2019 – Brands Insights Book?

    Brands Insights Book enumerates is a detailed collections of insights gathered on active brands that participated in IPL 2019. It the performance of each brand, brand awareness and their association with the IPL Teams. Some of the key insights the report emphasizes on are:

    Brands Covered in the Study

    Average Brand Recall during IPL 2019

    Average Brand Recall via various Mediums

    Average Brand Recall from Players’ gear

    Logo on Players’ gear has proved to be one of the effective ways through which brands were able to increase their visibility among audience Cities covered during IPL

    Methodology

    Quantitative online surveys: 15-20 minutes online survey will be administered to online panelists of Markelytics
    The study will be conducted on weekly tracker basis

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