FINTECH SYNDICATED STUDY – 2019

WAY FORWARD FOR
FINTECH IN INDIA – 2019

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Get to know What you should do & What you shouldn’t in this Cut-Throat
Competition that is Looming in 2019

A Comprehensive Syndicated Study to Decipher the Impactful Insights

Who can be benefited from this report?

Some of the Questions this report will answer?

Banking

What are the reasons which make people to open an account in a particular bank?
Why are people moving towards online banking services?
What do people want in current internet banking?
What measures banks can follow to convert the branch customers to digital customers?

Investment

Where are people investing their money?
What parameters people generally looking into before investing?
Why are people availing online investment services?
What proportion of Urban Indians are investing in Mutual funds?
What proportion of Indian urban adults invest more in Gold than in mutual funds?

Digital Banking

Why are people moving to Digital Banking?
What do people want from Digital Banking?
What latest digital banking trends are people using today?
What challenges are people facing to move to digital banking?
What measures can banks adopt to build the trust of customers?
How to ensure Customer Loyalty?

Insurance

How is insurance buying changing?
What are people expecting from insurance companies?
What drives consumers towards any insurance schemes?
How insurance companies can convert their offline purchasers to online purchasers?
How insurance providers can get more insurance renewals every year?

Note: We also allow customization of 2 questions on request.

How will the research be carried out?

APPROACH

Employ the best practices for data collection
Identify the online respondents
Questionnaire

TARGET GROUP

Internet users
SEC A & B
Varied occupation
Above 18 years
Men & Women
At different life stages

COVERAGE

Tier 1 & Tier 2 towns in India
Metros

METHODOLOGY

Online Interviews through Markelytics panel
WAPI

Proposed Sample Plan

A healthy split will be maintained to have an appropriate Age , Gender & SEC representation

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