Usage and Attitude Studies

For any marketer, it is essential to have a primary understanding of the consumer about his/her behavior and attitudes to the category as well as to its products and brands. A Usage and Attitude study helps set an initial context of the category which could form the basis of deeper investigation on specific topics, idea generation and future strategies on communication and product development.

Velocity MR has conducted benchmark studies on many categories which have enhanced our sectoral knowledge as well as provided us with a more powerful perspective of the consumer and his/her needs and desires.

Disclaimer: Effective April 1, 2024, Velocity MR (VMR) is fully merged with its parent brand, Markelytics, and all VMR offerings will now be delivered under the Markelytics brand.

Start typing and press Enter to search

Shopping Cart

Bigger for Better

Announcing complete operational integration of Velocity MR, the full-service arm of global research organization Markelytics Solutions, to its parent brand, Markelytics.

Explore our unified offerings & capabilities.

Click here

This will close in 60 seconds

Bigger for Better : Announcing complete operational integration of Velocity MR, the full-service arm of global research organization Markelytics Solutions, to its parent brand, Markelytics. Click the button to explore our unified offerings & capabilities.

X