Exploring new areas, generating ideas, fine-tuning and improving positioning, gauging the spectrum of attributes, views and opinions, understanding the range of response – these are just a few areas where qualitative research can be used effectively. Preceding quantitative research with an initial qualitative phase greatly enhances the breadth, relevance and quality of information covered.
Velocity MR has successfully managed qualitative projects across various sectors and consumer segments. The insights that our researchers have discovered were further validated through quantitative modules and helped clients take actionable business decisions.