Announcing Usage & Attitude Syndicated Study on Men's Grooming Sector
Get to know all the insights your brand needs to gain more consumers & outsmart the competition.Â
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How do we churn insights?
Qualitative Module
- Focus Group Discussions covering metros to unearth hidden metaphorsÂ
- Consumers representing two different life stages shall be involved (18-35 & 36-55)
- COVID shouldn’t come in our way, so our new age Online Qualitative platform to be used
Quantitative Survey
- 14 cities to be covered, including metros & tier 2
- Consumers from SEC A & B to be included (Age 18-55 years)
- Consumers included being segmented as heavy, medium & light-based on usage
What business problems does this study address?
Understand your market?
Identify untapped market opportunities?
Assess your customer’s demographic & psychographic profile?
Retain customer engagement & brand loyalty?
Assess perceptions over which your competitor brand is chosen?
Assess misattributions towards the brand and re-shape the same?
Understand what do consumers think of the brand’s customer care service?
How satisfied are the customers with your product?
Gauge the effectiveness of your advertisement on the brand’s KPIs?
Assess the key message received by the viewers?
Evaluate the media mix of the campaign?
Check if the Ad is reaching out to the right audience?
Evaluate your product on its attributes and performance?
Assess the strengths and weaknesses of your product?
Assess the product performance gaps?
Information Areas Covered
Respondent’s Demographic Profile
Key Decision Maker & Type of Shopper
Brand Awareness and Usage habits
Ad Awareness & Media consumption
Brand Switching/ Satisfaction level
Product preferences
Messaging & Influence
Men’s Grooming Market - Category awareness and relevance
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Strategize to gain a major pie from this category, which is expected to be valued at INR 319 bn by 2024!
Still Unsure?
Talk to our Experts and Request a Copy of our Approach Note
Get into the 42 minutes of your consumers
Indian men spend an average of 42 minutes grooming each day. Settle your brand to gain a pie in 42 minutes that consumers dedicate every day on an average to personal grooming. Assess the demographic & psychographic profile of your target audience.