IPL Brands Insights Study 2020

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IPL BRANDS INSIGHTS STUDY 2020

Limited Dimensions of Screens mean Limitless opportunities for brands/sponsors advertising in this IPL, which coincides with the festive season in India. Measure your ad-effectiveness across TV & multiple digital channels as well as the impact of sponsorships and in-stadia advertising or display.

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HIGHLIGHTS OF IPL BRANDS INSIGHTS BOOK 2019

KEY INSIGHTS FROM IPL BRANDS INSIGHTS BOOK 2019

CSK & MI are the franchisees to associate with, for a brand looking out for nationwide awareness

Though CSK, KKR and MI, ranked highly in home loyalty contribution, only CSK (76%) and MI (66%) truly have a nationwide presence. So, for a nationwide campaign, brands should target matches of these two teams.

CSK & KKR takes the stage for regional campaigns

For brands looking to target east, their best bet would be KKR and CSK makes the best bet for brands targeting Chennai.

Heavy Advertising scores over Sponsorship in getting a better brand recall

Swiggy and PhonePe, the two heavily advertised brands while not associated with a particular team, saw a substantial increase in their total brand recall over the IPL weeks; their total awareness had gone up by 8 and 10% respectively.

Even less prominent space on jersey can give better recall for brands

Interestingly in spite of placing their brand logo in a non-prominent position on the jersey, Royal Stag had a higher brand recall of 38% compared to Exide which was placed in a prominent position. Other than Royal Stag being more popular than Exide, the brand was associated with another IPL team (Kings XI Punjab) which could be one of the reasons why it had a higher recall.

FEW QUICK FACTS FROM IPL 2019 STUDY

40 Million dollars worth Ad Investments Tracked
150 Ads Evaluated
70 Advertisers Covered
100 Sponsors Covered

Resources

IPL BRANDS STUDY 2021

Take advantage & gain an early bird discount for our IPL Brands Insights Study 2021 (Edition 3). Study details to be announced around February 2021.

Expression of Interest

IPL BRANDS INSIGHTS BOOK 2020

A must-have for marketers planning to advertise/sponsor during the upcoming IPL season. Get to know insights on marketing metrics that dictate the decision-making process.

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IPL BRANDS INSIGHTS BOOK 2019

Compendium of impactful insights that helped brands in making important marketing decisions during 2019 while also preparing them for the next season.

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Measure your Ad-Effectiveness with IPL Brands Insights Study 2020

IPL 2020 is going to be bigger, so will your ad investments, But is your ad right to meet its objectives?

What this study will reveal

01. Does your brand get enough impact based on its placement?
02. What are the after-actions taken by viewers post watching your ad?
03. Which week/match you should be promoting on to get max attention?
04. What is the share of viewership across various sources including ATL, BTL, Digital & Social Media?
05. Whether you are investing right?
06. What is the impact score of the team you are associated with?
07. Who should you target?
08. What is the Brand Persona of the team you are associated with?
09. Which team has the highest loyalty score (home city & national level)?

A sample representation of ROI

IPL 2020 STUDY DETAILS

Cities to be covered during pre-phase and during IPL phase:

Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Jaipur, Ahmedabad, Visakhapatnam, Pune, Mohali, Ludhiana, Chandigarh, and Indore.

Quantitative online surveys (For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Pune, Visakhapatnam, Jaipur, Mohali, Ludhiana, Chandigarh, and Indore):
  • 18-20 minutes of the online survey will be administered to online panelists of Markelytics
Analysis variables:
  • Standard Subscription (2 weeks) – City level, SEC and Gender
  • Phase wise Subscription – City level, SEC and Gender. Any other meaningful cuts like Profession (Working professional, students and housewives), City, and any such relevant profile which makes a difference to client’s business
  • A detailed PowerPoint presentation will be shared at the end of the study.

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Contact us to know more about our IPL 2020 Study!

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