Announcing - Usage & Attitude Syndicated Study on Men's Grooming Sector
Get to know all the insights your brand needs to gain more consumers & outsmart the competition.Â
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How do we churn insights?
Qualitative Module
1. Focus Group Discussions covering metros to unearth hidden metaphors
2. Consumers representing two different life stages shall be involved (18-35 & 36-55)
3. COVID-19 shouldn’t come in our way, so our new-age Online Qualitative Platform to be used
Quantitative Survey
1. 14 cities to be covered, including metros & tier 2
2. Consumers from SEC A & B to be included (Age 18-55 years)
3. Consumers included being segmented as heavy, medium & light-based on usage
What business problems does this study address?
Understand the market & identify its untapped opportunities
Indian men spend an average of 42 minutes grooming each day.
Settle your brand to gain a pie in 42 minutes that consumers dedicate every day on an average to personal grooming. Assess the demographic & psychographic profile of your target audience.
Disclaimer: Effective April 1, 2024, Velocity MR (VMR) is fully merged with its parent brand, Markelytics, and all VMR offerings will now be delivered under the Markelytics brand.
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Bigger for Better
Announcing complete operational integration of Velocity MR, the full-service arm of global research organization Markelytics Solutions, to its parent brand, Markelytics.