Announcing Usage & Attitude Syndicated Study on Men's Grooming Sector
Get to know all the insights your brand needs to gain more consumers & outsmart the competition.Â
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How do we churn insights?
Qualitative Module
Focus Group Discussions covering metros to unearth hidden metaphors Consumers representing two different life stages shall be involved (18-35 & 36-55) COVID shouldn’t come in our way, so our new age Online Qualitative platform to be used
Quantitative Survey
14 cities to be covered, including metros & tier 2 Consumers from SEC A & B to be included (Age 18-55 years) Consumers included being segmented as heavy, medium & light-based on usage
What business problems does this study address?
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Identify untapped market opportunities?
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Assess your customer’s demographic & psychographic profile?
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Retain customer engagement & brand loyalty?
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Assess perceptions over which your competitor brand is chosen?
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Assess misattributions towards the brand and re-shape the same?
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Understand what do consumers think of the brand’s customer care service?
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How satisfied are the customers with your product?
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Gauge the effectiveness of your advertisement on the brand’s KPIs?
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Assess the key message received by the viewers?
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Evaluate the media mix of the campaign?
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Check if the Ad is reaching out to the right audience?
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Evaluate your product on its attributes and performance?
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Assess the strengths and weaknesses of your product?
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Assess the product performance gaps?
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Information Areas Covered
Respondent’s Demographic Profile
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Key Decision Maker & Type of Shopper
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Brand Awareness and Usage habits
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Ad Awareness & Media consumption
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Brand Switching/ Satisfaction level
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Men’s Grooming Market - Category awareness and relevance
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How will the research report look like?
Strategize to gain a major pie from this category, which is expected to be valued at INR 319 bn by 2024!
Still Unsure?
Talk to our Experts and Request a Copy of our Approach Note
Get into the 42 minutes of your consumers
Indian men spend an average of 42 minutes grooming each day. Settle your brand to gain a pie in 42 minutes that consumers dedicate every day on an average to personal grooming. Assess the demographic & psychographic profile of your target audience.
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Disclaimer: Effective April 1, 2024, Velocity MR (VMR) is fully merged with its parent brand, Markelytics, and all VMR offerings will now be delivered under the Markelytics
