There is no denying that marketing plays a huge role in achieving business objectives. Every brand puts a lot of effort into forming interesting marketing strategies and launching effective campaigns to bring their values and services to the customers. After the launch comes one of the most important parts of the process analyzing these marketing [...]

There is no denying that marketing plays a huge role in achieving business objectives. Every brand puts a lot of effort into forming interesting marketing strategies and launching effective campaigns to bring their values and services to the customers.   After the launch comes one of the most important parts of the process – analyzing these [...]

The pandemic changed the way we view the world and get things done. It was a 180-degree change from how things used to be and how they became. As a result, we all were compelled to move forward quickly and adapt to the new normal. Education was one of those sectors which had been most [...]

The pandemic brought a massive wave of digitalization with itself for every sector that we could think of. Even the education sector in India, where the online system was in the early stages of setting its foot, got swept away in this wave. This sector got hit hard by the need and trend of virtual [...]

In the Indian Finance market, there are 74 credit card issuers which include the top-three private Indian banks (HDFC, Axis and ICICI Bank). Even though the industry is booming this segment remains largely underpenetrated. Credit cards are gradually gained acceptance and are currently a preferred mode of payment among a large consumer base. Most cards provide some kind [...]

In the Indian Finance market, there are 74 credit card issuers which include the top-three private Indian banks (HDFC, Axis and ICICI Bank). Even though the industry is booming this segment remains largely underpenetrated. Credit cards are gradually gained acceptance and are currently a preferred mode of payment among a large consumer base. Most cards provide some kind [...]

Demand for baby diapers is expanding steadily in India as they offer several benefits such as convenience, increased hygiene, and a low risk of skin damage in babies. Due to this high rise in demand the diaper market in India is growing with a CAGR of approximately 20%.* This market has witnessed innovation at its [...]

The leisure industry is the segment of business that focuses on recreation, entertainment, sport, tourism, and products and services related to them. With urbanization and amplifying disposable income and lifestyle changes have transformed the metro cities into a hub of malls and shopping centers where one can find everything under one roof. The leisure zone is more than just [...]

Did you know? India’s smartphone shipments grew 23% YoY to reach over 38 million units in Q1 2021. These were the highest ever first-quarter shipments.* This data represents top OEMs’ Indian smartphone market share by quarter (from 2018-2020). The Indian market is one of the fastest-growing smartphone markets worldwide.* This industry in India is dominated [...]

India’s education sector offers a great opportunity with ~26.31% of India’s population in the age group of 0 to 14 years. India’s higher education segment is expected to increase to Rs. 2, 44,824 crore (US$ 35.03 billion) by 2025. India was ranked 34 among the 100 countries in English Proficiency Index 2019. * The higher [...]