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  Category Archives for Case Studies

Discovering the customer satisfaction on health insurance and identifying the need gaps

In the Indian Finance market, there are 74 credit card issuers which include the top-three private Indian banks (HDFC, Axis and ICICI Bank). Even though the industry is booming this segment remains largely underpenetrated. Credit cards are gradually gained acceptance and are currently a preferred mode of payment among a large consumer base. Most cards provide some kind [...]
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Identifying the best combination of features and benefits for a cashback credit card

In the Indian Finance market, there are 74 credit card issuers which include the top-three private Indian banks (HDFC, Axis and ICICI Bank). Even though the industry is booming this segment remains largely underpenetrated. Credit cards are gradually gained acceptance and are currently a preferred mode of payment among a large consumer base. Most cards provide some kind [...]
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Brand Perception, Pricing, and Positioning Mapping for Baby Products

Demand for baby diapers is expanding steadily in India as they offer several benefits such as convenience, increased hygiene, and a low risk of skin damage in babies. Due to this high rise in demand the diaper market in India is growing with a CAGR of approximately 20%.* This market has witnessed innovation at its [...]
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Gauging customer satisfaction levels, needs, expectations, and assessing the feedback

The leisure industry is the segment of business that focuses on recreation, entertainment, sport, tourism, and products and services related to them. With urbanization and amplifying disposable income and lifestyle changes have transformed the metro cities into a hub of malls and shopping centers where one can find everything under one roof. The leisure zone is more than just [...]
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Comprehending consumer satisfaction, perceptions, and loyalty levels via user testing research

Did you know? India’s smartphone shipments grew 23% YoY to reach over 38 million units in Q1 2021. These were the highest ever first-quarter shipments.* This data represents top OEMs’ Indian smartphone market share by quarter (from 2018-2020). The Indian market is one of the fastest-growing smartphone markets worldwide.* This industry in India is dominated [...]
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Analysing the needs, expectations, and perceptions about courses

India’s education sector offers a great opportunity with ~26.31% of India’s population in the age group of 0 to 14 years. India’s higher education segment is expected to increase to Rs. 2, 44,824 crore (US$ 35.03 billion) by 2025. India was ranked 34 among the 100 countries in English Proficiency Index 2019. * The higher [...]
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Evaluating the corporate reputation

Corporate reputation is a comprehensive perception evaluation of an organization amongst its internal and external stakeholders based on the company’s past actions and the probability of its future behavior. These days’ organizations are keen on understanding their overall reputation among the existing and potential employees. This case study will give us impactful insights into a [...]
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Assessing the automotive industry via Market Segmentation and Profiling

It is important to note that according to a recent report, India is expected to be the world's third-largest automotive market in terms of volume by 2026. Maruti, Hyundai, Tata Motors, Mahindra & Mahindra, and Honda are some of the leading automotive companies in India. Though many brands offer models across product segments, they are often perceived [...]
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Analyzing the market potential, consumer behavior and need gaps in the beauty clinic sector

The improved quality of life in India has instantly boosted personal care, to the point that estimated growth for the 2018-2023 period before the Covid-19 pandemic was 9.7%.* Presently, the idea of beauty, grooming, and self-care has become essential, consumers are growing to be more specific towards choosing a salon or service. The beauty industry has evolved [...]
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Understanding the purchase pattern, competition, and need gaps in the Jewelry market

As of January 2021, India’s gold and diamond trade contributed ~7.5% to India’s Gross Domestic Product (GDP) and 14% to India’s total merchandise exports and in April 2021, India imported gems & jewelry worth US$ 2.19 billion compared with US$ 2.27 billion in April 2020. * This case study will assist you in understanding how an [...]
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